Knowledge, thought leadership
and proven methodology

 

 

Our growing team of digital experts are subject matter experts in their respective fields. Alisdair Blackman was one of the youngest back in 1996 yet now is considered one of the oldest serving digital marketers in Australia and regularly speaks at conferences, breakfasts and guest lectures.  You are in good hands with us.

 

 

Get the right team to help you deliver

WHAT WE THINK

As the internet progresses and evolves, so too must businesses if they want to thrive in the digital world. The internet is spreading to more and more homes in Australia and people are spending more time online than ever before. With billions of dollars being spent on online shopping every year and most people spending thousands of hours reading, browsing and socialising over the internet, any business that is not advancing their online presence is missing out on one of the largest audiences available today.

Whether it involves setting up an e-commerce store or advancing your digital marketing efforts, businesses in the 21st century can always be doing more to tap into the potential of the digital world. The infographic below presents some of the remarkable facts and statistics about internet use, online shopping and digital marketing in Australia.

Digital Marketing Infographic

Digital Rehab in Top 25 Most Promising Agile Solutions Providers 2017 12th March 2017 Digital Rehab in Top 25 Most Promising Agile Solutions Providers 2017
APAC CIOoutlook has selected Digital Rehab as one of the top service providers on the basis of our technical expertise & business understanding prowess & the ability for us to consistently deliver phenomenal results year-after-year by joining forces with clients.
Digital Rehab delivers Preceda Payroll in record time 15th December 2016 Digital Rehab delivers Preceda Payroll in record time
Preceda Payroll is recognised as one of the leading cloud payroll systems in Australia - Digital Rehab rolls out in fastest time ever
Digital Opportunities for HR by Anders Sörman-Nilsson 25th May 2016 Digital Opportunities for HR by Anders Sörman-Nilsson
My friend Anders Sörman-Nilsson, shares a brilliant article which I wanted to share with you on Digital Opportunities for HR
Digital transformation: The 3 steps to success 11th May 2016 Digital transformation: The 3 steps to success
The hardest part of a successful digital transformation is the cultural piece in businesses that have deep legacy & cultural roots. Alisdair Blackman & McKinsey's Jame Bilefield discuss
The Rise of irreverent, irresponsible but damn smart disruptive marketing 27th April 2016 The Rise of irreverent, irresponsible but damn smart disruptive marketing
Brewdog marketing tactics reviewed that have driven company's success. It's bold, brash, controversial and enormously shareable. Read our review
Top 50 terms used in project management 24th April 2016 Top 50 terms used in project management
Just like any other discipline, project management has its own jargons and terminologies that you need to know
Importance of Project Closure Document 19th April 2016 Importance of Project Closure Document
Project Closure consists of the processes to formally closeout the project. A project manager should look to receive signoff from project sponsor, conducted a post-project review, document lessons learned & wrap up documentation.
Who is responsible for UAT? 14th March 2016 Who is responsible for UAT?
This article investigates the role, importance and responsibility for UAT. Digital Rehab explains UAT in more information.
HR Systems reviewed by Alisdair Blackman 4th February 2016 HR Systems reviewed by Alisdair Blackman
Over 4 months, Alisdair Blackman has surveyed the entire HR system landscape & wants to share findings & insights. See his expert HR solutions review
Skills required to run a successful PMO 27th January 2016 Skills required to run a successful PMO
With PMOs failing for lack of talent, experience and management acumen, we investigate what qualities are needed to run PMOs of the future
Sky News Australia Interview with Alisdair Blackman on Digital Transformation & Disruption 15th January 2016 Sky News Australia Interview with Alisdair Blackman on Digital Transformation & Disruption
Alisdair Blackman interviewed on Sky News Money about the future trends and nature of digital transformation facing Australian business. Watch the video here
Top 5 reasons why CRMs fail to meet business demands 12th January 2016 Top 5 reasons why CRMs fail to meet business demands
New CRM projects always seem to start out with the best of intentions & very commonly end in failure. Digital Rehab explains top 5 reasons why CRMs fail
Christmas 2015 Trading Notice 2nd December 2015 Christmas 2015 Trading Notice
Many of our consultants have needing to put their feet up after a busy year. We look forward to working with you in 2016!
Australian mandatory data retention: The next mining boom 23rd September 2015 Australian mandatory data retention: The next mining boom
All Australians deserve to understand what our government is soon to know about us.
5 Lessons Learnt from working with Agile and Waterfall project methodologies 9th September 2015 5 Lessons Learnt from working with Agile and Waterfall project methodologies
After working on over 300 projects using Waterfall, Agile, hybrid & generic, I’ve seen success and failure in each approach. Here are my learnings
Marketing automation: Room for improvement and key insights 9th July 2015 Marketing automation: Room for improvement and key insights
Our project managers & digital marketing specialists are seasoned at marketing automation. We deploy new platforms, tweak existing systems, integrate a number of systems together, plan for and implement programmatic marketing etc
Top 10 Tips for Managing a Web Project Post Completion 10th June 2015 Top 10 Tips for Managing a Web Project Post Completion
Just because your project is live, it doesn’t mean it’s over. One of the most overlooked parts of a project is post launch, after it’s gone live.
CMOs still struggling with digital delivery 24th May 2015 CMOs still struggling with digital delivery
Marketers need to stop thinking of Digital as a low cost solution. They should see it as a catalyst for transformation & customer engagement optimisation
Google discriminates against non mobile-friendly websites 23rd April 2015 Google discriminates against non mobile-friendly websites
This is the biggest shake-up to search since Panda and Penguin. Google will rank well sites that display on mobile & downgrade those that don’t
Outsourcing Trends in 2015 21st April 2015 Outsourcing Trends in 2015
It's nice to be in demand. A report released yesterday by Expert360 shows that businesses need & have a growing reliance on outsourced freelancers and contractors to plug their skills gap.
Email automation: Pros & Cons Assessed by Digital Rehab 16th April 2015 Email automation: Pros & Cons Assessed by Digital Rehab
Trigger based automated emails can greatly improve conversion activities and revenues. Digital Rehab discusses pros and cons of automation.
Project Management in 2015 1st April 2015 Project Management in 2015
In 2015, businesses are looking for people to hit the ground running & bring skills and networks to complete projects as fast as possible so as to produce results with often limited budgets
Setting up an online store could not be easier 24th February 2015 Setting up an online store could not be easier
Digital Rehab reviews the ease of setting up a BigCommerce shopping cart. SO, what are you waiting for? Setup a new ecommerce site today!
The Power of SalesForce and Pardot 9th February 2015 The Power of SalesForce and Pardot
It's more important than ever before to make the most of every lead and potential opportunity in your business. Every interaction your business has with a customer goes towards building a profile
How to choose the right CMS for your website 22nd January 2015 How to choose the right CMS for your website
How you choose a CMS is really based on your requirements and how you want to work with it. Your level of technological knowhow and budget may also play a part
Top Recommended Reference Sites for all PM's to regularly visit 19th January 2015 Top Recommended Reference Sites for all PM's to regularly visit
Having your finger on the pulse and knowing what’s new and exciting in the world of digital is an invaluable asset
Choosing a Project Management partner 17th December 2014 Choosing a Project Management partner
It has become common practice for companies to engage external agencies and/or outsource all aspects of digital project work. Digital Rehab provides some valuable tips to help you choose the right one
How do you best cater for change in digital projects? 11th December 2014 How do you best cater for change in digital projects?
Tip to running a successful digital project - expect change and plan for this inevitability the best way you can
Can a PM with limited knowledge manage a technical project? 6th December 2014 Can a PM with limited knowledge manage a technical project?
To be successful as a non-technical PM in technical projects, know your people and get to know the status of the work being produced and know what your developers are actually doing
Presentation to MLC Corporate Super Specialists & Advisers 28th November 2014 Presentation to MLC Corporate Super Specialists & Advisers
Alisdair Blackman presents to MLC Corporate Super Specialist Network (CSSN) members on the importance of marketing in their ability to attract and acquire new prospective members
Views on Offshoring Development Work 13th October 2014 Views on Offshoring Development Work
Debating the strengths and weaknesses of offshoring development work. Digital Rehab discusses pros and cons to be aware of and ways to minimise risks
Are generalists better than specialists in Digital? 18th September 2014 Are generalists better than specialists in Digital?
The pendulum swings between the need for marketers to be specialists or generalists but which offer more value to business? Digital Rehab discusses
How to transform your business into a digital business 28th August 2014 How to transform your business into a digital business
By 2020, it is anticipated that more than 7 billion people and at least 35 billion devices will be connected to the Internet. Given this, is your business primed to best capitalise on digital opportunities?
Critical skills for a digital project manager 18th August 2014 Critical skills for a digital project manager
Now more than ever, there is enormous demand for good digital project managers. What makes a good digital project manager & what core skills should you look out for? Digital Rehab shares some ideas.
5 key learnings about content marketing 7th August 2014 5 key learnings about content marketing
Given that content marketing is becoming so mainstream, it makes it all the more important that your content marketing is done well, and more than ever before marketers need to find ways to cut through the noise
Proper Planning Prevents Piss Poor Performance in Digital Project Management 30th July 2014 Proper Planning Prevents Piss Poor Performance in Digital Project Management
Planning is a vital success ingredient in the delivery of any new digital project or larger programme of work yet is an often overlooked. Digital Rehab discusses the importance of planning.
The Digital Dilemma and rise of the Chief Digital Officer 23rd July 2014 The Digital Dilemma and rise of the Chief Digital Officer
Digital has become so pervasive it touches every aspect of modern business. How businesses are responding to digital is the subject of this article.
Why Digital Managers are building their own IT fiefdoms 14th July 2014 Why Digital Managers are building their own IT fiefdoms
IT's functional role is being challenged by broader Digital needs and demands. They must co-exist but Digital Rehab signals stresspoints to be wary of
Digital Rehab becomes AIPM member 9th July 2014 Digital Rehab becomes AIPM member
Given that the Digital Rehab's team are regarded as being the best digital project managers in the industry, it's only fitting that we take a more active role in the chief industry body to increase professional excellence in our field.
Big Data, Patient Access to Medical Records and Healthcare Systems 19th June 2014 Big Data, Patient Access to Medical Records and Healthcare Systems
The big data revolution is most certainly upon us. It is forever gaining momentum and hospitals and governments are struggling to stay even vaguely on top of things. That said, patients will very likely be the biggest beneficiary of the next wave of big data business applications.
Importance of Innovation and impact on Future of Digital 16th June 2014 Importance of Innovation and impact on Future of Digital
Innovation is at the core of the online marketing plan for The New York Times, as can be seen in their recently leaked Business Strategy.
Digital Transformation - a Macro perspective 12th June 2014 Digital Transformation - a Macro perspective
Digital Rehab talks to Super Fund CEOs about importance of digital and the importance of a holistic approach to be taken so as to maximise marketing $
When Content marketing misses the mark 10th June 2014 When Content marketing misses the mark
Content marketing relies on a balance between quality and quantity of content. If balance is not achieved, the impact of content that misses the mark can have dire consequences
How to monetise ebooks 6th June 2014 How to monetise ebooks
A brilliant infographic to help commercialise all those with ebooks. Like with all marketing - it comes down to reach and proper promotion
Web Portals Discussed 2nd June 2014 Web Portals Discussed
Over the last decade, portals have become mainstream and a powerful method for a business to offer customers & partners with a value-add and point of differentiation.
Content is King in the eyes of Google 26th May 2014 Content is King in the eyes of Google
Content marketing and SEO should be viewed together as together they can greatly increase traffic and visibility. View content marketing infographic
Nimble Free CRM under the microscope 9th May 2014 Nimble Free CRM under the microscope
Alisdair Blackman reviews free Nimble CRM to assess its value. Given the importance of data for marketing and sales growth, we look at a free option for businesses to consider.
Eleventh Hour Checklist to help a PM before launching a new website 15th April 2014 Eleventh Hour Checklist to help a PM before launching a new website
We know the feeling, the nerves, the anticipation of an impending launch of a new website. Alisdair Blackman has compiled a useful pre-launch checklist to help fellow PM's manage the go-live process
Protect yourself against Heartbleed bug 14th April 2014 Protect yourself against Heartbleed bug
The Heartbleed bug has already been heralded as one of the biggest security threats on the Internet. It exploits an encryption flaw in Open SSL
Importance of Remarketing 20th March 2014 Importance of Remarketing
Remarketing helps bring customers who have already shown an interest in your product or service back to your website, significantly increasing the chance of purchase
New Privacy Laws start today 12th March 2014 New Privacy Laws start today
All direct marketing comms that use personal information must include an opt out option under the new privacy laws from today
How to achieve better conversion rates 28th February 2014 How to achieve better conversion rates
Digital or online marketing has become more than ever before fixated with ‘conversion’ as measured by a ‘conversion rate’. Success nowadays of activities online is directly gauged via the conversion rate – the higher your conversion rate, the more profitable you are.
Marketers Toolkit: Animated Explanatory Videos 21st February 2014 Marketers Toolkit: Animated Explanatory Videos
Given that videos themselves are so wildly mainstream, with estimates of 78% of internet users watch a video once a week and 55% watch videos daily, it is now more important than ever to embrace and leverage the opportunities of video
The Pain of Portals 19th February 2014 The Pain of Portals
The risk and complexity with portal projects lies in a business revealing, often for the first time just HOW MUCH and WHAT the quality of their data is on their customers/partners etc.
Insource or outsource? 12th February 2014 Insource or outsource?
Businesses are faced with a conundrum - whether to insource or outsource certain functions within their business, but HOW
Tips on a Successful Project Delivery 10th February 2014 Tips on a Successful Project Delivery
Scope of projects can often be mis-interpreted, misunderstood or not altogether well defined. Given the demands on-time and on-budget project delivery, it has now become more important than ever to manage scope and scope changes to ensure successful project delivery
Technical & Business Project Delivery Methods 5th February 2014 Technical & Business Project Delivery Methods
The key to the delivery of a good project lies in the methodology adopted by the project manager. If the method is sound, the risks for the project are well known and thus can be properly managed.
Digital Rehab Presents at Digital Media Summit 2014 in San Francisco 24th January 2014 Digital Rehab Presents at Digital Media Summit 2014 in San Francisco
January 2014, all eyes turn on San Francisco for the three week summit with speakers from across the global converging meet to discuss trends and future of digital
Business Intelligence projects explained 4th December 2013 Business Intelligence projects explained
Business intelligence is rapidly becoming a critical success ingredient in business
Avoiding Vendor Lock-in 22nd November 2013 Avoiding Vendor Lock-in
Vendor lock-in occurs when a customer becomes dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.
Gamification & marketing 18th November 2013 Gamification & marketing
Gamification is gathering momentum purely due to the take up and trends in usage and behaviours of digital savvy consumers.
Tips to Avoid the Consultant Trap 8th November 2013 Tips to Avoid the Consultant Trap
Most businesses engage consultants to plug knowledge gaps and to gain expertise in planning, definition & specification and or in implementation of change in some way shape or form.
Healthcare IT: Access to Capital to fund change 3rd November 2013 Healthcare IT: Access to Capital to fund change
Australian Healthcare industry has continued to grow and appears to be immune to macroeconomic challenges facing the Australian economy
Role, Purpose and importance of Good Governance models 1st November 2013 Role, Purpose and importance of Good Governance models
Good governance is the foundation by which a project pre and post delivery will be understood, leveraged by a business
Big data: from the operating theatre 25th September 2013 Big data: from the operating theatre
Big Data has the potential to help solve many current day real-wold problems without being a panacea for every problem that is out there
Value of offering Mobile Payments 10th May 2013 Value of offering Mobile Payments
Not so long ago, a mobile phone was for making calls, sending texts and not much more. Over the last decade, the rise of the smartphones has changed the way we use our mobiles
Unlock the value of your company Intranet 10th September 2012 Unlock the value of your company Intranet
Intranet’s play a critical role in internal communications YET are rarely given the priority and proper planning required for them to be of most value
Responsive Design versus app development 8th August 2012 Responsive Design versus app development
Principal Consultant & Owner of Digital Rehab, Alisdair Blackman speaks to CIO’s Andrew Birmingham on responsive design
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Capabilities?

Our consultants are experts across

  • Digital Strategy & Planning
  • Talent / Vendor Procurement
  • Sales Optimisation
  • Acquisition Marketing
  • Solution Definition & Design
  • User Experience & Design
  • Project Management
  • Business Case / RFP Creation
  • Implemention & Rollout
  • Governance & Procedural Documentation
  • Testing / Benchmarking
  • Process Change & Improvement
  • Branding & Comms