FlexiGroup omni-channel digital transformation program of work

In November 2013, FlexiGroup (ASX: FXL), engaged the services of a Digital Rehab Senior Project Manager to support the Senior Management team in the early stages of a major digital transformation project.

The initial phase of this engagement included the rapid re-development and delivery of FlexiGroup’s retail brand’s financial application forms. The main phase of the engagement included management and delivery of; the design, UX, content development and technical development components of 5 full websites, which were to be delivered in quick succession.

Each of the sites were built using the Drupal CMS platform and built with responsive HTML templates, ensuring FlexiGroup customers had the same online experience from their mobile phone, tablet or desktop device. This phase set the ‘foot print’ for the remaining brand websites to be delivered and provided a solid and scalable foundation for the future system integration.

The services provided to FlexiGroup include: · Vendor management / co-ordination

  • Internal stakeholder management / co-ordination
  • Documentation and technical input
  • Project Timeline development and management
  • Testing and deployment of final websites

At the end of the 2013/14 financial year, 4 of the 5 website had been delivered on time and on budget. The 5th website was on track for release in early July 14. That’s 5 websites in 5 months!

If your business undergoing digital transformation? Get Digital Rehab to deliver